Best Way To Set Master Page Properties In Content Page?

There are different ways to set the title for content pages from Master page

by findcontrol by creating property in master page and setting the value in content page

As both method requires an object creation of master page which will be little heavy
myMasterPage myMaster = (myMasterPage)this.Master;

so I have tried it by creating a class and it worked -

public class clsmaster
{
public static clsmaster objmaster = new clsmaster();
public strtitle {get;set;}
}

Now I just need to access this static object and set the property in the content page and in the master page I just need the controls to take the value from this class (clsmaster).