SQL Reporting :: Public Access To SSRS Reports?

I'm designing some reports to summarize recently compiled research findings. These reports are going to be posted on an ASP.NET page (via the report control) on the web site. I do not want to authenticate users, as the findings are meant to be public and requiring users to register and authenticate would add a barrier and is likely to decrease traffic.I've seen similar posts where reports are meant to be viewed by everyone on an intranet and permissions could be set using a designated workgroup. I need alternative solutions to the problem of making a report viewable by everyone who visits a site. I'm also currently unfamiliar with Kerberos (and I know that will probably pop up as a potential solution), so if there's a convenient way outside of that it would be great.