IPhone To MS SQL Image Data Type Conversion

I am currently developing an iPhone app that will work as a security check-in system for events at a church. The main goal is to be able to search a pre existing MS SQL database for a participant, and then save them to a list on the iPhone/iPod Touch/iPad. Easy enough. One of the fields in the MS SQL database is of Image data type, and its function is to store the participant's image in binary form. I currently am not allowed to switch to varbinary(MAX). From the iPhone, I use:

UIImage *image = [UIImage imageNamed:@"nameOfImage.jpg"];
NSData *imageData = UIImageJPEGRepresentation(image,1.0);
NSString *imageString = (NSString *)[[[NSString alloc] init] base64StringFromData:(NSData *)imageData];

You may be wondering what the base64StringFromData is. It's a category discussed here, Any base64 library on iphone-sdk? In the category, it returns a string as NSASCIIStringEncoding. I then send that string to a Visual Basic web service using POST. Assume in the following that I have already set up and opened my SQL connection, and initlialized a SQL Data adapter and command. So the function looks similar to this:

Public Function sendCommand(ByVal image As String) As String
Dim commandString As String
commandString = "insert into phoneApp(image) values(@image)"
Dim encoding As New System.Text.UTF8Encoding
sqlDataAdapter.InsertCommand = (commandString, sqlConnection)
sqlDataAdapter.InsertCommand.Parameters.Add(@"image", SqlDbType.Image, image.length).Value = encoding.GetBytes(image)
sqlDataAdapter.ExecuteNonQuery()
End Function

Now, finally, here's what is happening. In another function, I call Response.BinaryWrite(SqlDataReader.Item("image")). In Internet Explorer, doing this would then make the image appear in the browser. Instead, it displays the string in base64 form. Copy and pasting that string in a base64 converter off the net, and it works. So the encoding on the iPhone did encode to base64 properly. Here's the question. Do I even need to be encoding to base64 to save into Image Data Type, or should I be focusing on learning how to encode the NSData into a different binary string?