Forms Data Controls :: Gridview Column Formatting Depending On Text In Header?

I want if the header of a particular column contains a word "S", the header and row turns red. I used following code to make header red and it works fine. How to make it such that the rows also turn red if condition is met ? I cannot hardcode in columns since the Gridview is autogenerate colums as data structure keeps changing.

Protected Sub GridView1_DataBound(ByVal sender
As
Object,
ByVal e
As System.EventArgs)Dim HeaderRow
As GridViewRow = GridView1.HeaderRowFor
Each c
As TableCell
In HeaderRow.CellsIf c.Text.EndsWith("S")
Then
c.BackColor = Drawing.Color.OrangeRed
End
If
Next
End
Sub