Email Campaign - Track Clicks?

Feb 22, 2012

How does "it" work where if say the server sends out literally hundreds of emails to an approved list of client email address for a marketing campaign... and within the email template, includes links.

How is it possible to track which user clicked on which link for which email? I know of course there are some solutions out there like MailChimp that do this but curious to know how its done/what methods are used.

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