Forms Data Controls :: Gridview With List Of Objects?

I have a List of Customers. Now I want to display these customers in a gridview and that is easy. I just set the datasource and use the databind method of the gridview. (I use template fields). But now I want to display FirstName and LastName of the customer as one column.I am aware of how to use the rowdatabound event to manipulate the gridviewrow's controls, but I am not sure how to gain access to the customer object within this method.So here is some code which of course not works.

protected void grdVirtualCustomers_RowDataBound(object sender, GridViewRowEventArgs e)
{
System.Web.UI.WebControls.GridViewRow row = e.Row;

((Label) row.FindControl("lblName").).Text=Customer.FirstName + " " Customer.LastName;
}