Forms Data Controls :: Maintain Leading Zeros Exporting Gridview To Excel?

I realized this has been asked multiple times before, but I still haven't been able to get it to work. I'm trying to export a Gridview to Excel without losing leading zeros. Here is my code. Add added the STYLE lines to try to fix the problem.

Dim attachment
As
String =
"attachment; filename=Awards.xls"
System.Web.HttpContext.Current.Response.ClearContent()
System.Web.HttpContext.Current.Response.AddHeader("content-disposition", attachment)
System.Web.HttpContext.Current.Response.ContentType = "application/ms-excel"
Dim sw
As
New StringWriter()
Dim htw
As
New HtmlTextWriter(sw)
gv.RenderControl(htw)
System.Web.HttpContext.Current.Response.Write(sw.ToString())
Dim STYLE
As
String =
"<style> .text { mso-number-format: ; } </style> "
System.Web.HttpContext.Current.Response.Write(STYLE)
System.Web.HttpContext.Current.Response.[End]()