Forms Data Controls :: Pulling Data From Gridview To Use In Same Row

I use a gridview with products, in which one column lists the manufacturer, and the next colum lists the item number.This gridview works fine, but now I want to add a product image on the same row. Instead of using a stored image location, I simply want to make a link to the image like this:

"www.mywebsite.com/images/manufacturer/itemnumber.jpg "where the manufacturer and the itemnumber are the same as displayed in that particular row in the manufacturer and itemnumber columns. I am not versed well enough (yet???) to reuse the data from those two columns.