Localization :: Euro-sign Missing / Displayed Wrong In Email?

I'm trying to get the euro-sign to work in emails I'm sending automatically after a customer places an order in my webshop. The euro-sign is stored in a MS SQL 2005 database and gets outputed in the email like this "b,".

I'm sending the email as HTML with these 2 lines of code:

Dim mimeType
As System.Net.Mime.ContentType =
New System.Net.Mime.ContentType("text/html")
Dim altBodyHtml
As AlternateView = AlternateView.CreateAlternateViewFromString(BodyHtml, mimeType)

Also tried 2 other things without any luck:

1. New System.Net.Mime.ContentType("text/html; charset=iso-8859-1")
2. New System.Net.Mime.ContentType("text/html; charset=utf-8")

I also have a utf-8 reference in my Web.config:

<globalization
enableClientBasedCulture="true"
fileEncoding="utf-8"
requestEncoding="utf-8"
responseEncoding="utf-8"
culture="nl-NL"
uiCulture="nl-NL"
/>