Play Streamed Audio In Browser?

I am trying to get this to work for quite some time now. I have an asp.net page in which I am trying to play a wav file. The code in the page load event is as follows:

Response.Clear()
Response.ContentType = "audio/wav"
Response.AppendHeader("Content-Disposition", "inline;filename=" + "temp.wav")
Dim filePath As String = Server.MapPath("/temp.wav")
If Not String.IsNullOrEmpty(filePath) Then
'Here I am converting the file to a byte array,as eventually I'll be creating the wav files on the fly
Dim fileBytes As Byte() = GetFileBytes(filePath)
Response.BinaryWrite(fileBytes)
Response.Flush()
End If

The problem I am having is every time I run this page, the windows media player opens up. I would like the audio to be played using some inbuilt plugin in the browser. Something like, when you click on a voice icon, how the sound pops up without opening any player.

If I have the same content in an ashx handler, would it be better?

I could not use the embed tag because, I shall not be having a physical file on the server, it would be generated on the fly using a response stream.