C# - JqGrid Sorting On Href Tag And Not Content

I'm currently trying out the jqGrid plug-in. Everything is working well expect for sorting on a specific column. I have an existing table that I'm trying to apply the plug-in to.

<script type="text/javascript">
$(document).ready(function () {
tableToGrid("#myTable", {})
});
</script>
<table id="myTable">
<thead>
<tr>
<th>
Web Site
</th>
</tr>
</thead>
<tbody>
<tr>
<td>
<a href=[URL]
</td>
</tr>
<tr>
<td>
<a href=[URL]
</td>
</tr>
<tr>
<td>
<a href=[URL]
</td>
</tr>
<tr>
<td>
<a href=[URL]
</td>
</tr>
</tbody>
</table>

When I sort the column, the order comes up as Hello, Loblaws, Wahoo, Bob instead of Bob, Hello, Loblaws, Wahoo It looks like it is sorting the href tag and not the content. Very similar to this problem (just a different plug-in) - Table sorter issue with content