Forms Data Controls :: Changing Item Value Repeater Dynamically

How do i dynamically change the value of dataitem in repeater control(.net 2.0,VS 2005)..i have repeater something like this :

<asp:Repeater ID="rptGameInfo" runat=server OnItemDataBound="itemDataBound_rptGameInfo" >
<HeaderTemplate >
</HeaderTemplate>
<ItemTemplate >
<asp:Label ID="lblLoc" runat=server Text="Location:" ></asp:Label><%# Eval("GAME_LOCATION")%><br />
</ItemTemplate >
</asp:Repeater>

and it shows the result like this:

location:"Select"

If location is "Select" i want to change it to "n/a". So i am trying to capture it in itemDataBound even something like this

if ((e.Item.ItemType == ListItemType.Item) || (e.Item.ItemType == ListItemType.AlternatingItem))
{
DataRowView row = e.Item.DataItem as DataRowView;
string location = row["GAME_LOCATION"].ToString();
if (location == "Select")
{
// e.Item.Text = "n/a";>>
}

Does e.Item some 'text' sort of property ,i can set the value to?