Forms Data Controls :: Format Data Value Before Databind To Gridview?

I need to display data returned from a sql query into a gridview. This is easy enough to accomplish by running the code below:

Dim command As New SqlCommand(sql, connection)
command.CommandType = CommandType.Text
connection.Open()
Dim da As New SqlDataAdapter(command)
Dim ds As New DataSet()
da.Fill(ds)
Me.grvDisplay.DataSource = ds
Me.grvDisplay.DataBind()

My issue is that for one of the columns, before it gets bound to the gridview, I need to format the value. Basically, it returns a value like 7.21. Each number represents something, so I need determine what this and display the worded value. I tried to do a datareader (see below) before the binding and store that value into a session variable and display that session variable into the gridview, but it just displayed the same value over and over.

Dim dr As SqlDataReader = command.ExecuteReader()
dr.Read()
Dim RT As String = ""
Dim VersionName As String = ""
Select Case Left(Replace(Mid(dr("Version"), 2), ".", ""), 1)
Case "1"
RT = "Pre-Release"
Case "2"
RT = "Final Release"
Case "3"
RT = "Interim Release"
End Select
Session("VersionName") = Left(dr("Version"), 1) & " Data Base " & RT & " " & Replace(Right(dr("Version"), 1), "0", "")
dr.Close()