Include Email Address "display Name" In Smtp Element Of Web.config File?

I'm working on an EmailSender, and I'm grabbing the email address from my Web.config file. I'd like to also grab a "display name" for that email, from the same section if possible, but I'm not seeing an obvious way to do this. In my Web.config file, I have included a default "from email address", like this:

<configuration>
<[URL]>
<mailSettings>
<smtp from="[URL]><!-- no displayName attribute :( -->
<network ... />
</smtp>
</mailSettings>
</[URL]>
</configuration>
In my EmailSender, I have something like this:
var smtpSection = ...;
var message = new MailMessage();
message.From = new MailAddress(_settings.From, senderDisplayName);

Is there a recommended way to store senderDisplayName in a web.config file? Is there some way to include it in the from attribute? For example:

<smtp from="Automatic Mailer [URL]">

Or does it need to be a custom element in appSettings? Or is there some other way?