Multiple Jquery Selectors - Apply The Effect On The Div For Every ImageButton Click

i am able to click on the ImageButton and apply the Jquery highlight effect to a different div

$("#btnFavorite").click(function() {
// selector for element to highlight
$("#theDiv").effect("highlight", {}, 3000);
});

Now i would like to extend the question as follows. I add the ImageButtons to the webpage dynamically, and i would like to apply the effect on the div for every ImageButton click.

<asp:ListView ID="ListView1" runat="server">
<layouttemplate>
<asp:PlaceHolder id="itemPlaceholder" runat="server" />
</layouttemplate>
<ItemTemplate>
<asp:ImageButton ID="btnFavorite" runat="server" ImageUrl="~/Images/Favorite.png"/>
</ItemTemplate>
</asp:ListView>

What should i do in that case? By using ItemDataBound of the listview and adding attributes like btnFavorite.Attributes.Add("onmouseclick", "doSomething") or what?