State Management :: System.Web.HttpContext.Current.Items Not Working?

In a page (not default) I have:

Protected
Sub Page_Load(ByVal sender
As
Object,
ByVal e
As System.EventArgs)
Handles
Me.Load
Try
loginRep = BusinessLogic.SR.GetUserName("99999")
System.Web.HttpContext.Current.Items.Clear()
System.Web.HttpContext.Current.Items.Add("RepId",loginRep)

I don't any errors and when in the run in the immediate window:

? System.Web.HttpContext.Current.items("RepId") in the immediate window on THAT page I get the OBJECT.

Then I have a hyperlink with navigateurl to the next page "~/ActCnt.aspx"

On that page, ActCnt.aspx, when in the code I have:

Protected
Sub Page_Load(ByVal sender
As
Object,
ByVal e
As System.EventArgs)
Handles
Me.LoadIf
Not Page.IsPostBack
Then
Dim loginRep
As BusinessLogic.SalesRep = System.Web.HttpContext.Current.Items("RepId")

In the immediate window ? System.Web.HttpContext.Current.Items("RepId") returns a String that is equal to "RepId".

Even if I change it to not be an object, but a string I only get the Name "RepId" of the keypair. I have NEVER gotten the actual value.