How To Put An Ampersand In The Dropdownlist Text

i want to put this text

€

in the text of a dropdownlistitem, so at runtime it will show the euro sign

but .net nicely escapes my code, and then it becomes this:

€

and that will show in my dropdownlist, and that's not what i want.

Any other way to show € £ etc in a dropdownlist is accepted too.

code:

private void FillDropDownCurrency(DropDownList ddl)
{
ddl.Items.Add(new ListItem() { Value = CurrencyConstants.CHF_CURRENCY_CODE, Text = CurrencyConstants.CHF_CURRENCY_SYMBOL, Selected = false });
ddl.Items.Add(new ListItem() { Value = CurrencyConstants.GBP_CURRENCY_CODE, Text = CurrencyConstants.GBP_CURRENCY_SYMBOL, Selected = false });
ddl.Items.Add(new ListItem() { Value = CurrencyConstants.EURO_CURRENCY_CODE, Text = CurrencyConstants.EURO_CURRENCY_SYMBOL, Selected = true });
ddl.Items.Add(new ListItem() { Value = CurrencyConstants.USD_CURRENCY_CODE, Text = CurrencyConstants.USD_CURRENCY_SYMBOL, Selected = false });
}
The CurrencyConstants.EURO_CURRENCY_SYMBOL is the € code