Forms Data Controls :: Pass Variable With Repeater Hyperlink URL

I query the database to get the VideoName and VideoURL of the videos held in my database (Videos saved on the file system with their location stored in the database) then bind the query results to a repeater with the following code

protected void Page_Load(object sender, EventArgs e)
{
// Variables declaration
string strConnString = ConfigurationManager.ConnectionStrings["vidConnectionString"].ConnectionString;
SqlConnection sqlConn = new SqlConnection(strConnString);
SqlCommand sqlcmd = new SqlCommand("SELECT [VideoName], [VideoURL] FROM [Video]");
SqlDataReader sqlReader;
sqlConn.Open();
sqlcmd.Connection = sqlConn;
sqlReader = sqlcmd.ExecuteReader();
VideoRepeater.DataSource = sqlReader;
VideoRepeater.DataBind();
sqlConn.Close();
}

and put a hyperlink into the repeater to list all the VideoName's this works fine but I want to pass the VideoURL to the next page I am using NavigateUrl="PlayVideo.aspx?VideoURL='<%# Eval("VideoURL") %>'" but when I try and load the Page I get the error saying The server tag is not well formed. the whole repeater code is

<asp:Repeater ID="VideoRepeater" runat="server" >
<ItemTemplate>
<asp:HyperLink ID="VideoLink" NavigateUrl="PlayVideo.aspx?VideoURL='<%# Eval("VideoURL") %>'" runat="server"><%# Eval("VideoName") %></asp:HyperLink>
</br>
</ItemTemplate>
</asp:Repeater>

I'm sure i've just got the hyperlink navigateURL wrong put not sure how else to pass the VideoURL variable