Using Jquery .data() Assignment In C# Loop?

I'm using asp.net list control that creates a table with <div> elements that have a picture thumbnail, and when the user clicks on the div and it calls Ajax method and populates a shared dialog with correct information, and then shows it to the user. In order to do this the div needs to know the item id associated with it, so it can do the db lookup.

how do you dynamically store data to a div item in a list view loop.

so something like

<listControl>
<ItemTemplate>
< div>
stuff
thisdiv.data(<% Eval(id) %>); // <-unsure about this part
</div>
</ItemTemplate>
</listControl>