C# - How To Bind A Datasource To A Label Control

It's easy to bind a data source to something like a gridview or repeater, but how would I do it with a label? Heres the sql connection that I want to modify. By the way, I don't need 2 way binding.

public void Sql_Connection(string queryString)
{
SqlConnection conn = new SqlConnection(System.Configuration.ConfigurationManager.ConnectionStrings["RBConnectionString"].ConnectionString);
SqlCommand cmd = new SqlCommand(queryString, conn);
conn.Open();
cmd.ExecuteNonQuery();
conn.Close();
}

The query I'm using:

SELECT Description FROM RbSpecials WHERE Active=1