Forms Data Controls :: Showing The Rows Of A Gridview As Hyperlinks?

In the following code i have to continuing showing the rows of the gridview as links. For example: the user will click on a customer and will see more detailed information.

protected void Button1_Click(object sender, EventArgs e)
{
//List<Customer> customersresult = new List<Customer>(); does not match the type here
CustomerWebServiceClient.Customer[] cust;
CustomerWebServiceClient.CustomerWebService client = new CustomerWebServiceClient.CustomerWebService();
cust = client.GetCustomerContract(TextBox1.Text); //coming across now..
//if (cust.va) validate if there is data
GridView1.DataSource = cust;
GridView1.DataBind();
}
// this is showing the gridview with the data coming. What would be next steps to show the rows as hyperlinks.