Converting A DetailsView TemplateField Cell Value To Short Date String

I have a detailsView whose date values in a cell are currently being displayed in longDateFormat, i want to convert all date values in this DetailsView to short date.

For example, instead of 6/1/2010 12:00:00 AM, i want to display just 6/1/2010

For a Gridview, i can achieve that by the code blow

Protected Sub DetailsView4_DataBound(ByVal sender As Object, ByVal e As System.EventArgs) Handles DetailsView4.DataBound
If e.Row.RowType = DataControlRowType.DataRow Then
For i As Integer = 0 To e.Row.Cells.Count - 1
Dim cellDate As Date
If Date.TryParse(e.Row.Cells(i).Text, cellDate) Then
e.Row.Cells(i).Text = String.Format("{0:d}", cellDate)
End If
Next
End If
End Sub

How can achieve the same with a DetailsView?